Q Review chapter 5, and then respond in approximately 100 words to the following: Why do we buy what we buy? (Explain forces/motives that drive us to pick a certain brand for example, and not merely "to satisfy a need" or 'because it is the cheapest alternative").

Q • Explore the various open source data mining tools available online. • Provide a detailed analysis on the tools you chose to evaluate to include the following: o Brief explanation of tool and how it might be used to support data mining and analysis techniques used in business o Ease of Use o Benefits o Drawbacks o Are the tools you selected univariate or multivariate? o What are some of the major implications for using these tools? o How much time and resources would be needed to utilize these tools? o What types of business decisions would you be able to make after implementing the tools?